"Avatar" held true to its high standards. The film grossed over $352.1 million over New Years weekend and Christmas weekend. All together, "Avatar" has passed the 1 billion dollar mark, the fastest grossing film in history. Most of it's income has come from IMAX theaters raking in 66.4 million dollars which is a record veiwing in these theaters. Other films also made a decent profit though it barely compares to Avatar's earnings. "Alvin and the Chipmunks: The Squeakquel" took in $157 million total follow by "Sherlock Holmes" which made 140 million dollars over the holidays. "It's Complicated" barely made a mark by collecting only$59.1 million overall while "The Blind Side" actually improved its weekly earnings going up 8% to total at $209.1 million as a total. "Up in the Air" made a measly 11.3 million over the break to total at $45 million while "The Princess and the Frog" made a weekly increase as well with 10 million dollars to add up to $25.6 million all together. The top ten box office earnings are up 70% from last year.
I think it is absolutely insane that this movie has already topped 1billion dollars. It will be interesting to see how much it will end up making overall. It probably helped that 3-D movie ticket prices are more expensive and the prefered way to view "Avatar" is in a 3-D theater. I personally haven't seen the movie yet but i better check out why all these people are lining up to watch this unbelievably successful film!
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